Business Blueprint Book (External)

Author: Muhammad Ilyas Kanchan (Coach Kanchan)
Published by: Hiya Publications
Subject: Marketing and Selling
Number of Pages: 240, Cover: Hard Cover

“The most interesting aspect of this book is the author’s 15 years of practical experience, numerous references and great analysis. At the very beginning, he explains with Socrates that business is not just a matter of capital, philosophy is involved with it. Starting with philosophy, he discusses why business is a huge battlefield today. Challenging the numbness of textbook knowledge, he presents a very effective method for success in business called IMPAct. The discussion that follows is even more amazing, even more interesting! Starting from ways to do business with little capital, unique business ideas, innovation in business, marketing strategies and their cutting-edge analysis, why customers are babies in today’s world of brand experience, strategies for winning the war in business, "This book, filled with innovative topics like food for thought for entrepreneurs, survival strategies, productivity secrets, and from baker to billionaire, is truly a blueprint for business. This book is not only a must-read for those who are doing business, have decided to do so, or are studying business, but it can also be a great addition to the knowledge base of those who are teaching. How a business idea becomes a brand, how that brand affects the entire world—such an analytical book on business is rarely seen in Bengali."